A brand identity and communication design for a Virginia-based, impact-driven financial firm.
Virginia Community Capital, LOCUS Impact Investing, and Opportunity Virginia help individual investors and organizations have an impact in their local communities. Investor funds are reinvested to provide education, support growth, and build sustainable and affordable housing in Virginia—all while earning investors a market rate of return. Helm & Hue supports Virginia Community Capital with ongoing creative services, and led the development of a brand identity for Opportunity Virginia, which launched in September 2019.
We crafted a visual identity and subsequent brand guidelines for the Opportunity Virginia brand. Additionally, we crafted an image library, color swatches, and various communication assets for the team.
Continued support for these organizations includes annual Impact Reports, digital communications, and occasional print production.