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2920 W Broad Street, Richmond, VA 23230

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Branding Design Digital Print Visual Identity

OAR of Richmond

A brand identity, custom font library, communication design, and supporting graphics for a Virginia nonprofit improving the lives of post-incarcerated individuals.


OAR empowers individuals reentering the community after incarceration, helping them achieve successful outcomes with evidence-based, person-centered approaches to rebuilding their lives. Since 1971, OAR has been the leading reentry service provider in the Richmond area, serving approximately 4,000 individuals who are either incarcerated and approaching release or who have recently rejoined the community.


Helm + Hue was charged with creating values-centered visual styles, color strategy, and custom font to support their mission. Additionally, we created full stationery suite, outbound communications, and digital and print design elements.


Support for OAR includes designing, producing, and overseeing annual reports, single-need projects, and production of print collateral.

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We're a team of writers, thinkers, and creatives who are excited about new ideas, unique identities, clear communications, and the brands that want to deploy them.