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Stop by.
2920 West Broad St.,
Richmond, VA 23230

Say hi.


A brand identity, custom font, and supporting graphics for a nonprofit dedicated to improving the lives of post incarcerated individuals.

  • Strategy

    Visual Brand

  • Design

    Identity, Communications


Building successful second chances.

OAR empowers individuals reentering the community after incarceration, helping them achieve successful outcomes with evidence-based, person-centered approaches to rebuilding their lives. Since 1971, OAR has been the leading reentry service provider in the Richmond area, serving approximately 4,000 individuals who are either incarcerated and approaching release or who have recently rejoined the community.

Helm + Hue was charged with creating values-centered visual styles, color strategy, and custom font to support their mission. Additionally, we created full stationery suite, outbound communications, and digital and print design elements.

Support for OAR includes designing, producing, and overseeing annual reports, single-need projects, and production of print collateral.

Ready to collaborate?

Send us a message to get things started.

We're a team of writers, thinkers, and creatives who are excited about new ideas, unique identities, clear communications, and the brands that want to deploy them.