Parady Realty

Building a Richmond realty powerhouse.

As a top performing agency in Richmond’s thriving realty market, Stephanie Parady and her team at Parady Realty Group needed a brand that reflected their deep understanding of — and appreciation for — the Richmond community. Helm & Hue was tasked with crafting a full brand identity and subsequent materials, communications, and functional deliverables such as property signage and business cards. Helm & Hue also created custom, scalable, Richmond-themed patterns and a full set of identity guidelines for future use.

Brand & Identity

Designed brand identity, strategy, messaging, visual style guide, and print and digital communications.

Custom Artwork

Created a scalable pattern set of Richmond-themed artwork to serve as the backbone of the Parady Realty Group brand.

Print Production

Serving as a print production resource for ongoing needs, including business cards, signage, and stationery materials.