OAR
A community leader in reentry services, OAR provides evidence-based and person-centered approaches to empower those impacted by incarceration to rediscover individual success.
Services Provided
Brand Strategy
Visual Identity
Communication Design
Building Graphics
A community leader in reentry services, OAR provides evidence-based and person-centered approaches to empower those impacted by incarceration to rediscover individual success.
Services Provided
Brand Strategy
Visual Identity
Communication Design
Building Graphics
Our Approach
Everyone’s story is different. Post-prison reentry is just as diverse, and the need of every individual is as varied as their personal history. OAR’s mission is to provide a safe,
proactive, future-focused support network for those reentering communities and the workforce after incarceration.
Logo Mark
The challenges of finding sustainable work and acceptance after incarceration can be daunting. We created a brand supported by a bright, energized color pallet to reinforce the forward-looking vision and aspirations that
OAR team members have for their clients. The overlay of OAR letters is a nod to the building process and development clients experience as they return to their community, supported by OAR.
Visual Identity
We found an opportunity to incorporate OAR’s mission through a custom font and word library. Deploying the word library became a focal point of future design elements;
supporting a desire to incorporate brand colors and language that help the brand’s positivity shine through.
